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The re-imagining of data / scientific, academic or other relevant material (personally interesting, but non personal in content), it's organisation, indexing and professional presentation. What is success? what constitutes failure? how do you graphically categorise accidents? and can risk become a 'pythonesque' catalogue of bizarre illustrations?

Tuesday, 28 February 2012

identity



For the identity 'Cropped Circles' it was apparent that many people was expecting me to do something to resemble the crop circles in the identity, however I thought it was too fussy to play with the reference in the logo type. I just didn't think it needed it, there is enough visual reference to crop circles in all the elements already.

I went for something simplistic,  playing with the word crop and cropped, visually it is nice to have the 'ped' in a light grey, so it reads crop circles, and cropped circles. It references the two.

"Squint your eyes and you can just see cropped circles".

"Un-Squint them and you can see both".

the font chosen also is a circular style font, which puts it in context and flow of the book. the font is easy on the eye, simple, elegant and sophisticated.
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