Monday, 5 March 2012
Proof printing | research
As a designer its essential that proofs are made before getting final prints done. proof printing has been essential in my research to show people that have not seen it before to comment on the design and function of my work. By doing this it has enabled me to change specific elements in my work in order to make them better.
proof printing is very important and is the key to getting precise work that is easy to read. One thing I have noticed is that as a designer, looking at something on a screen all the time can often look different to when printed, and its always better to look at something that is physical, to gain an understanding of how it functions physically. you can always pick out mistakes by having proof prints.
Essential learning!!!
Website
The website is a platform for the entire collection of cropped circle merchandise, game, and contact details. The website is made up of 4 simple pages, Home page, Our collection, Our Game and Contact.
The design of the website is simple, easy to navigate, and replicates the entire brand of the cropped circles style.
Tuesday, 28 February 2012
identity
For the identity 'Cropped Circles' it was apparent that many people was expecting me to do something to resemble the crop circles in the identity, however I thought it was too fussy to play with the reference in the logo type. I just didn't think it needed it, there is enough visual reference to crop circles in all the elements already.
I went for something simplistic, playing with the word crop and cropped, visually it is nice to have the 'ped' in a light grey, so it reads crop circles, and cropped circles. It references the two.
"Squint your eyes and you can just see cropped circles".
"Un-Squint them and you can see both".
the font chosen also is a circular style font, which puts it in context and flow of the book. the font is easy on the eye, simple, elegant and sophisticated.
Book Cover
For the cover something simple is what I also wanted, the identity in the centre of the book, and the blurb mirroring it on the other side.
The cover does not need to also be to fussy, because all the visual referencing comes from inside the document.
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